In Quest for Profitability, Pay TV Continues to Lose Users - Insider Intelligence Trends, Forecasts & Statistics
![Strategy Analytics: Consumer Spending on Streaming Video To Exceed Pay TV For First Time In 2024 | Strategy Analytics Strategy Analytics: Consumer Spending on Streaming Video To Exceed Pay TV For First Time In 2024 | Strategy Analytics](https://s2.q4cdn.com/532631065/files/doc_multimedia/US_Consumer_Spend_on_New_vs._Legacy_Subscription_TV_and_Video_2016-2026_Dollars_B.jpg)
Strategy Analytics: Consumer Spending on Streaming Video To Exceed Pay TV For First Time In 2024 | Strategy Analytics
![There are now more paid streaming TV watchers than cable subscribers - General Discussion Discussions on AppleInsider Forums There are now more paid streaming TV watchers than cable subscribers - General Discussion Discussions on AppleInsider Forums](https://photos5.appleinsider.com/gallery/30288-49569-mpaa-theme-report-streaming1-l.jpg)
There are now more paid streaming TV watchers than cable subscribers - General Discussion Discussions on AppleInsider Forums
![60% of pay-TV subscribers are interested in streaming movies and TV shows from an online video service as part of their subscription 60% of pay-TV subscribers are interested in streaming movies and TV shows from an online video service as part of their subscription](https://www.parksassociates.com/bento/uploads/image/in-the-news/pressreleases/2021/Chart-PA_Appeal-Potential-New-Features_525x400.jpg)
60% of pay-TV subscribers are interested in streaming movies and TV shows from an online video service as part of their subscription
![800 million Asian Pacific Households will have a Pay TV Subscription by 2025 | Satellite Markets & Research 800 million Asian Pacific Households will have a Pay TV Subscription by 2025 | Satellite Markets & Research](http://satellitemarkets.com/images/images2022/Asia-Pay-TV.gif)
800 million Asian Pacific Households will have a Pay TV Subscription by 2025 | Satellite Markets & Research
![45% of households still value pay-TV content delivery: Industry Voices – Parks Associates | Fierce Video 45% of households still value pay-TV content delivery: Industry Voices – Parks Associates | Fierce Video](https://qtxasset.com/quartz/qcloud4/styles/full_body_width/s3/media/image/Parks%20Associates%20IV%20column%20December%2022%20_%20graph%201.png?VersionId=AeGaGaBQVFZmK2ow6r4Rb6K3KleVNDRR&itok=6ixbeIfg)